Don’t try to be all things to all people. With so many bike tour operators in the marketplace, how can one stand out from the crowd? Do one thing and do it well.
At In Situ, we offer challenging bike tours in Europe. We don’t offer hiking, walking, multi-sport or camping trips. We don’t offer easy-riding, “sightseeing by bike” trips. We don’t offer city tours on “fat” bikes. We don’t offer trips suited for everybody that rides a bike. We do: offer bike tours for people who love the challenge of a good, hard bike ride.
Does that mean that there is nothing else to do on our bike tours besides riding? Of course not. It just means that our focus is on the quality of the ride, first and foremost. Your ride will not be muddled up with constant stops at museums or wine tastings. There is plenty of time for those activities when you’re done riding for the day. Our leaders are also cyclists, just like you, so they understand the importance to getting in your daily ride, before savoring all the fun things to do in the trip region.
Because we understand the importance of a good ride, we realize that the size of the group you’re riding with is important too. You’ve probably been there before: on your weekend morning, at the meeting spot, waiting for your weekly group ride to get everything together before you roll out. Or perhaps later in the ride, you have to wait up for for others while you’re at a bathroom break. Not on our trips. Our small groups mean we’re nimble. Nimble means you ride more and ride better. It’s that simple.
We challenge you. We inspire you. We show you some of the best cycling routes Europe has to offer. We do one thing and we do it well.